Accidentally sexy. Lighting matters
Todd Heberlein Todd Heberlein

Accidentally sexy. Lighting matters

Testing out Apple’s skybox lighting feature for AR/VR, I accidentally discovered how important lighting is for setting the mood of a scene.

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ARBots: Vertical Video Test
Todd Heberlein Todd Heberlein

ARBots: Vertical Video Test

Testing how various platforms handle vertical video. This is a short video from my augmented reality app ARBots.

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The Unidentified (Aerial | Cyber) Phenomena Data Problem
Todd Heberlein Todd Heberlein

The Unidentified (Aerial | Cyber) Phenomena Data Problem

The US military lacks enough quality data about UAP in their airspace to understand what the objects are or what their intents might be. Surprisingly, the same holds for cyberspace. In two videos I describe designs to address these issues.

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The DoD Inspector General Gets Involved in UFO/UAPs
Todd Heberlein Todd Heberlein

The DoD Inspector General Gets Involved in UFO/UAPs

Within the last year the DoD released videos showing unknown aerial phenomena, the DoD created of the UAP Task Force (UAPTF), and now the DoD Inspector General has launched an evaluation of the DoD’s actions vis-à-vis UAP. Next month the UAPTF should be releasing a report on UAP. Things are getting interesting.

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The Extended Reality (XR) Spectrum
Todd Heberlein Todd Heberlein

The Extended Reality (XR) Spectrum

The acronyms AR, MR, VR, and XR are increasingly used in the media to describe the exploding augmented/virtual reality market. This post takes a more nuanced view of the full XR spectrum with an eye towards the business segments along this spectrum.

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Thoughts on product costs for a new company
Todd Heberlein Todd Heberlein

Thoughts on product costs for a new company

Using product costs as a lens through which to evaluate the viability of a new business - whether you are creating the business or investing in it - can be valuable. It helps inform the questions that must be answered when evaluating the potential of the business.

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Twitter struggles today. Is Trump freaked out?
Todd Heberlein Todd Heberlein

Twitter struggles today. Is Trump freaked out?

Twitter is struggling today. Is Trump freaking out?

Such occurrences used to be common in the early days (remember the Fail Whale?), but Twitter, a social network also used by government officials to communicate with the public and attack each other, has been pretty solid for many years now.

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